Nokia Lumia 720 is a Windows Phone 8 which is having 3G network and is lying behind in portfolio of two 4G flagships, including 820 and 920. The purpose of launching Lumia 720 is to push some fancy features available in mid ranged price points. Nokia in this phone has focused on polishing two areas, first is design and other is camera.
Lumia 720 is being gifted with sleek look. It is having 9mm body which makes it the thinnest one in the portfolio of Lumia. It is also having curved and rounded style screen of 820, which is much pleasant to hold as it is thinner and lighter. Bright Lumia colors also come with matte finishing, with high gloss white option.To boost the low light photography, Nokia has for the first time added PureView branding to 720’s 6.7 megapixel lens and has putted in the Carl Zeiss optics and a new f 1.9 aperture is also embedded. Its front facing lens is of 1.3 megapixels to enhance the self portraits.

Results taken from the lens can be processed for beautifying the images with airbrushing to whiten the teeth, smooth the skin tones and so on. Results obtained from this are the big hits and can add more cartoonish look to the self portraits. Nokia has introduced this new feature with the target audience (fashion conscious and young social network users). The main lens is not capable of scrtunising the low light performance, however it is aiming to go for the big dance about its creativity and power dedicated with retail display it for showing off low light prowess. The sale will pitch the device on proper camera in consumer’s pocket, in order to not to rely on having separate shoot and point.

On the other hand, the specs are much same as the other two entry level of Lumias. Nokia for this phone is not aiming is to take it to the tech spec crowd, but it is rather for the social networking audience. The Lumia 720 is having bit larger display of 4.3 inches than the cheaper siblings and having the resolution of 800 X 480. Nokia Lumia 720 is having Clear Black display technology with 720 for improving view in outdoor sunlight. For indoor fluorescent lighting is added for having crisp and clear; without being having high resolution.

Under the hood, Lumia 720 has 1GHz dual core snapdragon chip, the same size is embedded in 520 with 512 MB RAM. It is also having navigation software and HERE mapping for free music streaming.

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