“Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps, says data from massive mobile ad exchange MoPub,” Josh Constine reports for TechCrunch. “The 12,000 apps it supports saw a 29 percent increase in unique iOS 6 users in the five days after Google Maps for iOS was released. Chitika reported just 0.2 percent growth immediately after the launch but it seems people waited for the weekend to do the long install.”
“MoPub monitors over 1 billion ad impressions a day across more than 12,000 apps and a dozen ad networks, making its data set more reliable than individual ad network Chitika,” Constine reports. “MoPub provided TechCrunch with data showing a 13 percent increase in iOS 6 users just from Monday to Wednesday, indicating many people switched to the newest Apple mobile firmware as soon as Google Maps’ standalone app arrived in the App Store.”
Constine reports, “MoPub’s CEO laid it out for me, explaining ‘we observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available.’”
Read more in the full article here.
MacDailyNews Take: Bzzt! This fails our logic sensors. It’s a bit too much for us to believe that so many users would hold off on all of the iOS 6 goodies simply due to a whole bunch of Maps FUD (some issues, yes, but 95% of the debacle was concocted FUD amplified beyond recognition in the Internet echo chamber).
Logically, you’d think that if these maps addicts were savvy enough to hold off on a major iOS upgrade over some perceived issue, they’d easily have had the fortitude to simply visit Google Maps via Safari, tap “Add to Home Screen,” and then proceed to update iOS as usual. For that reason alone, we’re not buying it.
[Thanks to MacDailyNews Readers "Fred Mertz" and "Dan K." for the heads up.]
iOS 6 adoption after Google Maps release stays flat, any negative impact of Apple Maps highly exaggerated – December 15, 2012