Category: Smart Phones


Nokia Lumia 720 is a Windows Phone 8 which is having 3G network and is lying behind in portfolio of two 4G flagships, including 820 and 920. The purpose of launching Lumia 720 is to push some fancy features available in mid ranged price points. Nokia in this phone has focused on polishing two areas, first is design and other is camera.
Lumia 720 is being gifted with sleek look. It is having 9mm body which makes it the thinnest one in the portfolio of Lumia. It is also having curved and rounded style screen of 820, which is much pleasant to hold as it is thinner and lighter. Bright Lumia colors also come with matte finishing, with high gloss white option.To boost the low light photography, Nokia has for the first time added PureView branding to 720′s 6.7 megapixel lens and has putted in the Carl Zeiss optics and a new f 1.9 aperture is also embedded. Its front facing lens is of 1.3 megapixels to enhance the self portraits.

Results taken from the lens can be processed for beautifying the images with airbrushing to whiten the teeth, smooth the skin tones and so on. Results obtained from this are the big hits and can add more cartoonish look to the self portraits. Nokia has introduced this new feature with the target audience (fashion conscious and young social network users). The main lens is not capable of scrtunising the low light performance, however it is aiming to go for the big dance about its creativity and power dedicated with retail display it for showing off low light prowess. The sale will pitch the device on proper camera in consumer’s pocket, in order to not to rely on having separate shoot and point.

On the other hand, the specs are much same as the other two entry level of Lumias. Nokia for this phone is not aiming is to take it to the tech spec crowd, but it is rather for the social networking audience. The Lumia 720 is having bit larger display of 4.3 inches than the cheaper siblings and having the resolution of 800 X 480. Nokia Lumia 720 is having Clear Black display technology with 720 for improving view in outdoor sunlight. For indoor fluorescent lighting is added for having crisp and clear; without being having high resolution.

Under the hood, Lumia 720 has 1GHz dual core snapdragon chip, the same size is embedded in 520 with 512 MB RAM. It is also having navigation software and HERE mapping for free music streaming.

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  3. Is Nokia’s music and premium service going to be a better idea to dent Lumia sales?

Nokia has taken another step in making its device and mapping service as standalone business. They have announced in the Mobile World Congress held in Barcelona that they are rebranding their navigation and mapping services to HERE.
On Lumia 520, HERE suite comes in the pre-installed version included with HERE Drive, HERE Maps and HERE Transit which is the public transport guide. Chief deign officer at Nokia, Mr. Marko Ahtisaari said that users can pin their home location as well on their device and can use it as a base of all data. The personal experiences are intended to facilitate the users in spending more time in engaging with the world rather than just navigating with the smartphone.Elop has noted that Nokia will be launching HERE suite for other non-Nokia phones for enhancing the data experience, this year. This will enhance the partners and will take it with partnering with OS of Microsoft partner and Amazon.

Nokia is also adding more integration and functionality in HERE by integrating it with the Slight. Slight is augmented reality service which enables users to take pictures and navigate functionality and initiate maps. Nokia is planning to get Slight to more and more apps.

Wireless charging is also introduced to be charged the phones in the cars by linking up with the car’s navigation system. Nokia is moving closer to car navigation and it has inked deal with Toyota Motors Europe to embed this technology.

The rebranding of the Nokia’s mapping business software is an effort to show the world that how much they are eager about their standalone efforts. They are also aiming to bring services for their phones and also by partnering with others.

Nokia has revealed its launch with Firefox OS platform. Partners and Mozilla is also taking route basing on HTML5 web apps for filling the content for the new smartphone platform.

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  1. Here Mapping Application for iPad and iPhone- Released By Nokia
  2. Nokia is on decline, it no longer holds a place in top five smartphone vendors of the world
  3. Is Nokia’s music and premium service going to be a better idea to dent Lumia sales?

Nokia Lumia 720 is a Windows Phone 8 which is having 3G network and is lying behind in portfolio of two 4G flagships, including 820 and 920. The purpose of launching Lumia 720 is to push some fancy features available in mid ranged price points. Nokia in this phone has focused on polishing two areas, first is design and other is camera.
Lumia 720 is being gifted with sleek look. It is having 9mm body which makes it the thinnest one in the portfolio of Lumia. It is also having curved and rounded style screen of 820, which is much pleasant to hold as it is thinner and lighter. Bright Lumia colors also come with matte finishing, with high gloss white option.To boost the low light photography, Nokia has for the first time added PureView branding to 720′s 6.7 megapixel lens and has putted in the Carl Zeiss optics and a new f 1.9 aperture is also embedded. Its front facing lens is of 1.3 megapixels to enhance the self portraits.

Results taken from the lens can be processed for beautifying the images with airbrushing to whiten the teeth, smooth the skin tones and so on. Results obtained from this are the big hits and can add more cartoonish look to the self portraits. Nokia has introduced this new feature with the target audience (fashion conscious and young social network users). The main lens is not capable of scrtunising the low light performance, however it is aiming to go for the big dance about its creativity and power dedicated with retail display it for showing off low light prowess. The sale will pitch the device on proper camera in consumer’s pocket, in order to not to rely on having separate shoot and point.

On the other hand, the specs are much same as the other two entry level of Lumias. Nokia for this phone is not aiming is to take it to the tech spec crowd, but it is rather for the social networking audience. The Lumia 720 is having bit larger display of 4.3 inches than the cheaper siblings and having the resolution of 800 X 480. Nokia Lumia 720 is having Clear Black display technology with 720 for improving view in outdoor sunlight. For indoor fluorescent lighting is added for having crisp and clear; without being having high resolution.

Under the hood, Lumia 720 has 1GHz dual core snapdragon chip, the same size is embedded in 520 with 512 MB RAM. It is also having navigation software and HERE mapping for free music streaming.

Related posts:

  1. Nokia coming up with its new entry level- Windows Phone 8, The Lumia 520
  2. Nokia Lumia 620 Latest Windows Phone 8 will cost $249 (before taxes)
  3. Is Nokia’s music and premium service going to be a better idea to dent Lumia sales?
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