Category: Startups


timehop

While present-focused social networks like Facebook and Instagram make plenty of room for the narcissists in us, there’s not really a dedicated and focused place to reflect on the past.

Timehop, which started out as 4SquareAnd7YearsAgo, has evolved into a mobile-first startup that surfaces old memories from your social networks. The app will pull up status updates from a year or more ago, reminding you of friends you’ve lost contact with or thoughts you had a year ago on this day.

The New York-based startup says it just rounded up another $3 million in funding led by existing investor Spark Capital. O’Reilly Alphatech Ventures, which had also previously backed the company, participated as well. Andrew Parker, a principal at Spark, joins Timehop’s board.

Timehop’s CEO Jonathan Wegener says that the company will use the round to build out the team beyond seven people and focus on mobile apps. Timehop just shut down its e-mail service last week.

“The big, long-term vision is to be a place to reminisce online,” Wegener said. “Basically in this world, all social networks are real-time. They’re about what’s happening right now, but there’s no place online to discuss the past.”

While the Series A crunch has made fundraising tough for all kinds of consumer-facing mobile and web products, Wegener said it was Timehop’s stickiness that made a compelling case. He said one-third of Timehop’s user base opens the product on any given day, which is a very respectable retention figure.

“Users who try to the product fall in love with it. This helped us make the argument that people are working Timehop into their everday lives,” Wegener said. “At first, people don’t understand why they would want this. But they get really addicted to it. They see it as a mirror of their own life, and a reflection of their past self.”

He said he’s used the app to remember which friends he’s lost touch with over the years. The app will pull up old group photos, reminding Wegener to reach out and reconnect.

Timehop’s earlier investors also included angels like Foursquare’s Dennis Crowley, Naveen Selvadurai and Alex Rainert, Groupme’s Steve Martocci and Jared Hecht, Rick Webb and Kevin Slavin.

Screen Shot 2013-07-27 at 8.22.30 AM

Although blogging is nearly as old as the Internet, it still feels like something is amiss.

From Dustin Curtis’ Svbtle to Ev Williams’ Medium, there is a feeling afoot that existing platforms for blogs and long-form content still need a lot of improvement. Five years ago, early platforms like Blogger gave way to micro-blogging and networks like Tumblr.

Now we’re seeing the pendulum swing back with platforms for longer-form stories and media.

SETT is a blogging platform that’s looking to emphasize community, so that new users can find a right audience immediately and long-time bloggers can interact with higher-quality commenters and contributors.

Aside from features that are now standard these days like a news feed of content and WYSIWYG editing, SETT has a top bar where it’s easy for bloggers to track comments or even private messages from others in the SETT community.

From the start, when new users sign up for an account, SETT refers readers to your site. It has a word-matching system internally that compares posts to one another. If a reader happens to like a post about one topic, the platform will recommend other similar ones to them.

The site is the brainchild of a long-time blogger named Tynan (who declines to use his last name online ever) and Todd Iceton, a developer who worked for Nutshell Mail, the company that was acquired by e-mail marketing giant Constant Contact.

Tynan has been actively blogging for six years but found that it was a bit of a slog for any new user.

“For people who are just starting out, their biggest hurdle is just getting that community first,” he said.

There are other features meant to enhance a reader’s relationship with a blogger like a simple, one-click e-mail subscription system. Subscribers get notified of new posts and new comments on posts they’ve decided to individually follow.

Readers can also start their own independent discussions about posts in a community section, where they can see who is online and which posts are being actively read by a lot of users.

The site has had about 100 or so active blogs in beta form, but they’ve opened it up since. Some of the more popular voices on the platform are entrepreneurs like Dick Talens, who co-founded 500 Startups-backed Fitocracy and blogs about how to stay in shape.

The bootstrapped startup earns revenue through premium or subscription accounts that range from $12 to $99 per month in cost. At the higher-end of the range, users get more image-hosting space, subscribers and customer support.

As for the competition, Tynan and his co-founder Todd say that, while they have respect for the other platforms, Svbtle doesn’t encourage commenting. In any case, they agree that something needs to be done to update outdated blogging formats – even if starting a web-first blogging platform in 2013 seems a bit anachronistic.

“Both are expressing frustration with the standard format. The WordPress model hasn’t changed in 10 to 12 years,” Tynan said. “Their model is kind of broken.”


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