Tag Archive: apple news


Its literally raining rumors about the budget iPhone from the past few days. There is hardly a single day when we don’t see a rumor or a leaked image of the budgeted iPhone. Few days back, a few images of the purported device leaked on the internet with back covers as well. A few more images of the so-called budget iPhone have been leaked on the internet, compared with the current iPhone 5.

iphone low cost

If you are thinking about buying the Retina display iPad or an iPad 2, check the offer Best Buy have for you. The retail giant has a limited time offer going on that entitles you to a free $50 gift card with the purchase of Retina iPad or iPad 2. If you purchase an iPad mini from Best Buy, you will get a $25 gift card. The offer is valid for all the iPad Models – Wifi and Cellular-starting from 16GB to 128GB. The offer is valid from 20 July to 22 July.

best buy ipad

Using counterfeit products is not always recommended. Few days back, a Chinese girl was killed when she tried to answer a call on her iPhone 5 while charging and got electrocuted. Another report has emerged – again in China – that reports a man getting shocked when plugging in an iPhone 4 using a third party adapter.

apple-charger

According to a recent report by the WSJ, Apple is testing an iPad with a larger display, the device is rumored to feature a 13 inch display, and the company is also rumored to be working on larger display iPhone’s as well.

Apple is rumored to be trying out iPhone’s with display of between 4.7 inches and 5.7 inches, of course this does not mean that these devices will ever be released as they are apparently only being tested at the moment.

iPad Mini

Apple Developer Portal Hacked

If you have been watching Twitter you may have noticed Apple developers complaining about the company’s developer portal, which has been out of service for several days. Yesterday, Apple acknowledged the outage and the reason?

devportal

Let’s face the fact. Apple introduced Maps application which has been a total disaster. The application is still not as good as Google Maps and you may end up somewhere else rather than your desired destination. It has been revealed that Apple is planning to buy the navigation tool HopStop in order to improve their maps application. Apple also purchased Locationary, a company said to be the Wikipedia for companies. The news emerges from sources who wish to be anonymous as the deal is not yet final.

hopstop

Macotakara reports that Apple has quietly rolled out major improvements for the Maps app for Japanese users.

This comes as a surprise as we were expecting the improvements to be rolled as part of iOS 6.1.3.

Apple is yet to release iOS 6.1.3 update. It has only seeded one beta version, iOS 6.1.3 beta 2 to developers of its iOS Developer Program so far.

Here’s the list of improvements rolled out for the Maps app for Japanese users:

  • Improved pronunciation of roads during turn-by-turn navigation
  • Optimized directions to more strongly prefer highways over narrower roads
  • Now indicates upcoming toll roads during turn-by-turn navigation
  • Added labels for junctions, interchanges, on-ramps, off-ramps, and intersections
  • Added indicators for transit station buildings, subway lines, and traffic lights
  • Updated freeway color to green
  • Updated icons for some location categories including fire stations, hospitals, and post offices
  • Added 3D buildings including Tokyo Station, Japan Imperial Palace, and Tokyo Tower

japan-maps-ios

It looks like the improvements were included in iOS 6.1.2 update, which was released on February 19th and Apple has just enabled it today.

Evad3rs dev team has confirmed that evasi0n won’t work with iOS 6.1.3 as Apple has fixed two vulnerabilities used by the jailbreak. So it looks like Apple is planning to release the iOS 6.1.3 software update just to patch the vulnerabilities.

Macotakara via 9to5Mac

Yesterday we heard that the new iPhone 5S is expected to go on sale in August of this year, and now according to a recent report the iPhone 5S has now gone into production with Apple’s manufacturing partner Foxconn.

The iPhone 5S is expected to come with the same design as the iPhone 5 which was launched last year, the handset will have updated internal components which will include a new processor and more memory.

iPhone 5S

hollywood_tv_ad

Ken Segall, the creative director of the Think Different campaign and author of the book Think Simple, a book that details how Steve Jobs worked, believes that Apple is no longer untouchable when it comes to advertising.

He points out that Samsung is generating more buzz by spending a lot more than Apple and with its people-based ads compared to Apple’s product based ads.

In a blog post titled “Apple battling where it used to crush” he writes:

The fact is, it is being touched – often and effectively – by none other than Samsung.

Samsung has made remarkable inroads in a very short time, for two big reasons.

First, it is spending a fortune to run its ads. According to this report, Samsung spends more than Apple, more than HP and Dell, and even more than Coca-Cola to get its message out. In marketing, as in political advertising, the bigger the budget, the bigger the chance of success. Assuming, of course, that the message is a potent one.

The big surprise is that Samsung’s message has proven to be tremendously potent. The company continues to bash away at Apple, delivering ads that are well produced, well written and seem to be striking a nerve.

In contrast to Apple, which has been sticking to its product-based ads, Samsung has been scoring points with its people-based ads – most of which play off some growing negative perceptions about Apple.

He points out how Samsung invested in a two-minute Super Bowl ad, whereas Apple did nothing and the Korean company also created a new story for the Oscars featuring Tim Burton whereas Apple aired a variation of the iPad ad it had run few days back during the Oscars.

While I admit that I am not a big fan of Apple’s ads off late, the numbers don’t seem to suggest that Apple is losing its momentum. At the end of the day, iPhone 5 was the best selling smartphone in the last quarter, and Apple sold more units of the iPhone 4S (which was launched in 2011) than Galaxy S3 units.

In his book Segall had said that to copy Apple, rivals need to build a company like Apple, not just products, but in his blog post he seems to suggest that a bigger advertising budget and ads that take a dig at rivals and their fan base should be more than enough to generate the buzz.

What do you think? Is Apple losing its buzz because of the Samsung ads?

Samsung’s Super Bowl ad:

Samsung’s ad during the Oscars:

Apple’s ad during the Oscars:

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