Locationary

Apple has acquired the Toronto-based Locationary, a small Canadian startup, backed by Extreme Venture Partners and Plazacorp Ventures. Multiple sources familiar with the deal tell AllThingsD it closed recently and includes Locationary’s technology and team, both. The price of the acquisition couldn’t immediately be learned. Apple spokesman Steve Dowling confirmed the deal with the statement the company typically releases when news of one of its acquisitions surfaces: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Apple’s plans in this case are fairly obvious: Beef up its new mapping service. The troubled launch of Apple’s home-brewed mapping software last year sparked a world-wide consumer backlash capped by a rare apology from CEO Tim Cook.

Read the full story at All Things D.

Advertisements