Apple’s online stores for a number of European countries have just come back online for Black Friday’s one-day shopping event, and unlike in Australia and New Zealand where the company is using bonus gift cards rather than discounts as customer incentives, Apple’s European stores are seeing the more traditional discounted pricing scheme.


Apple is expected to be using the gift card offer in the United States, and it is unclear why the company’s European stores have stuck with discounts rather than moving to the new gift card scheme.

Examples of discounts include the following items (prices from UK store):

– iPad Air: Save 31-61
– iPad mini: Save 15 on non-Retina models, no discount on Retina models
– iPad 2: Save 25
– iPod touch: Save 25
– iPod nano: Save 11
– MacBook Air: Save 81
– MacBook Pro: Save 81 on both Retina and non-Retina models
– iMac: Save 81
– Apple TV: Save 15
– AirPort Extreme: Save 15
– AirPort Time Capsule: Save 25
– Various accessories: Discounts vary

Sales in Apple’s U.S. and Canadian stores should begin at midnight Pacific Time.

Deals from third-party retailers may be even better than Apple’s pricing for some customers, and we’ve summarized some of the best Mac and iPad deals over the past several days. We are also keeping track of deals on Apple products, accessories, software, and more in our Black Friday roundup.