“Apple” and “lower pricing” are not terms you hear very often in the same sentence, but today you will hear it many times over. Apple has quietly cut the price of both the MacBook Pro with Retina display and MacBook Air, and in the case of the MacBook Pro, the specs have been bumped, too.
The entry level 13-inch MacBook Pro with Retina display is now priced at $1,499, where as previously it was $1,699, which is a huge saving. There’s still a $1,699 model, but you get a 2.6GHz dual-core Core i5 processor and 256GB SSD for that extra $200.
Both 15-inch MBP Retina laptops have seen a spec boost. The $2,199 version now ships with a 2.4GHz quad-core Core i7 (previously it used a 2.3GHz chip) and the high-end $2,799 model has had its 2.6GHz quad-core Core i7 replaced with a 2.7GHz chip. The RAM has also been doubled from 8GB to 16GB.
The MacBook Air retains its existing spec sheet as far as we can tell, but the 13-inch version with a 256GB SSD has had its price reduced by $100 to $1,399.
So if you’re in the market for a MBP or Air, you’re probably really glad you didn’t buy one last week, as you’ve now got an extra $100-$200 to spend on accessories or tweaking some of the components before visiting the checkout. These price and spec changes are available immediately, so either head down to a store or visit Apple online to pick one up.
Most consumers who want to own Apple devices only think about an iPhone, iPod, iPad, MacBook, or iMac. But there is another Apple product that’s aimed at the professional or power home user: the Mac Pro. Prices start at a hefty $2,499, but in return your get a desktop machine with up to 12 cores and therefore a lot of performance.
Unfortunately, Apple has neglected to update or promote the Mac Pro line for quite a while and they still rely on Intel’s Xeon processors. Now it seems even if you do want one, soon you won’t be able to across Europe.
From March, Apple has announced it will no longer be offering the Mac Pro for sale across all countries within Europe. The reason is one of regulatory requirements. Apparently, Amendment 1 of regulation IEC 60950-1, Second Edition comes into effect on March 1 and the Mac Pro power supply and wiring does not come up to spec. So rather than updating the internals of the machine, which Apple clearly doesn’t want to do, it will instead stop offering it for sale.
If you want a Mac Pro you will have to be quick. The existing stock will likely be sold until February 28, but after that Apple probably won’t be allowed to sell any that are left and will end up recycling them rather than shipping them back to the US. Who knows, we may even see a sale of the hardware to clear it nearer the end of the month.
Apple’s failure to update the Mac Pro demonstrates the changing marketplace for consumers. People want Apple laptops or super thin all-in-one desktops like the new iMac. The market for performance desktops and servers, with Apple’s name on at least, has all but disappeared as far as the company are concerned.