Tag Archive: Fashion


Joor-logo

JOOR, an online wholesale fashion marketplace, has raised $15 million in Series B funding, according to an SEC filing from today. The round was led by Canaan Partners and joined by Advance Publications and previous investors, including Battery Ventures, Lerer Ventures, Great Oaks Venture Capital, Landis Capital and Forerunner Ventures. This brings JOOR’s total funding to $20.5 million.

Launched in 2010, JOOR provides a digital platform for B2B transactions between retailers and designers. CEO Mona Bijoor tells me the funding will be used to scale the company’s tech and sales teams. With offices in New York, Los Angeles and Milan, Bijoor says the funding will also go to opening new offices across Europe and Asia.

“We’re rapidly expanding our global footprint, and we want to keep up our pace,” Bijoor tells me. “It’s not just about the number of brands you have, but the number of retailers, because they are using it. We’re a B2B platform, it’s all about adoption.”

The company has more than 40,000 retailers and 600 brands using the site, including Diane von Furstenberg, Rag & Bone and Zappos. Bijoor tells me JOOR added 10,000 retailers in the last three months alone. That’s a big jump from when we last reported on the company in 2011. Back then, JOOR was working with 250 brands and about 7,500 boutiques.

Note: A previous version of this post said the company has over 30,000 retailers and 500 brands. That has been changed after clarifying user numbers with Bijoor.

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Elegant collection of midi-length kilts and windowpane checks helps singer-turned-designer brush off ex-Spice Girl tag

“Impeccable” was how Natalie Massenet, chair of the British Fashion Council, described Victoria Beckham’s autumn-winter 2013 collection at New York fashion week. And impeccable is the right word – not just for the sharp lines of the tailored cashmere coats, elegant tuxedo suits and graphic intarsia knits, but for the masterclass in brand strategy the label has become.

The distinctive sleek, sophisticated, body-conscious dresses of Beckham’s early collections have proved to be a mere springboard for a fully formed fashion house that is holding its own at the highest levels.

Great care is taken that every aspect of this label is executed at the highest taste level. The trays of English Breakfast and Japanese popcorn tea, and the Diptyque scent emanating from the candelabras in the New York City public library show venue, set an elegant tone.

With every season in which the assembled fashion industry enjoys the spectacle of Anna Wintour engaged in an amiable front-row chat with David Beckham, another nail is struck in the coffin of the ex-Spice-Girl tag.

Victoria Beckham’s customers have a voracious appetite for dresses that allow them to feel they are buying a piece of her lifestyle. (David might not be taking you to dinner at Gordon Ramsay’s, but hey, you can wear the dress.) Her challenge is to balance that with the industry’s desire for newness, and the need to be seen making a contribution to the wider fashion conversation, which is essential for the label to be seen as a fashion, rather than a celebrity, brand.

For now, Beckham is working this creative tension to her advantage. Where once the models on the catwalk looked like Victoria clones, now they are quite distinct – though this season they were carrying large handbags tucked under their arms, which is how the designer usually holds hers.

This collection was on trend in its emphasis on separates, soft volume, and menswear influences in fabrics and patterns. But Beckham always dresses to look sexy as well as stylish, and this was mirrored in the slim belts that added shape to tunics and the side splits in the midi-length kilt-style skirts.

Backstage after the show, Beckham enthused about the impact of her family’s recent move to England. “This is a big collection, hopefully with a strong fashion message, and that reflects me being able to be hands on every minute of the day.”

Traditional British fabrics, from windowpane-check wools to Scottish cashmere sweater dresses, were “the influence of coming home – but done in a sexy way,” she said.

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