Apple has long been rumored to be working on its own HDTVs and the recent revelations from the Steve Jobs biography by Walter Isaacson has reignited that speculation. Analysts believe that Apple already has prototypes flowing through factories in China and that those HDTVs would be integrated with iOS, Siri, and FaceTime.
Ticonderoga Securities analyst Brian White issued a note to investors today, reiterating his previous belief that Apple’s HDTVs are already in early stage pilot and prototype production. White also noted that the hardware refresh for the current Apple TV set-top box may have been delayed due to plans related to the Apple HDTV, which could launch sometime in 2012.
“We believe the TV experience is in need of greater simplicity and innovation, providing Apple with opportunity to yet reinvent another product category and develop even closer ties with its customers,” wrote White.
Estimating that the LCD TV market would generate about $102 billion in 2012, White believes that the market has huge potential for Apple, which could dominate with its “unmatched aesthetics, expansive digital ecosystem and overall quality” as well as charge a premium price two to three times greater than competitors.
Additionally, White believes that Apple would not only use iOS and integrate Siri and FaceTime with the new HDTV, but that the company could also bring in iAds advertising and integrated App Store to allow developers to earn more revenue through apps developed specifically for the HDTV.