Tag Archive: macbook pro


“Can’t innovate anymore, my ass,” Apple SVP of worldwide marketing Phil Schiller said when unveiling the company’s behemoth new Mac Pro in June. “This is, without a doubt, the future of the pro desktop.”

Is the new Mac Pro the showstopper machine that Apple claims? We’ll soon find out. During a special event in San Francisco on Tuesday, Schiller said the Mac Pro will ship in December – “before the end of the year,” he added. Price: $2,999.

“It’s a computer that packs an incredible amount of power into a chassis one-eighth the volume of the current Mac Pro,” Schiller said. “It’s got the fastest processor we’ve ever put in a Mac. … And it’s got the fastest memory we’ve ever put in a Mac, too … up to seven teraflops of computing power.”

Like Apple’s other hardware, the new Mac Pro is “environmentally friendly,” Schiller said. It will also be manufactured in the United States.


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MacBook Pro

“Apple” and “lower pricing” are not terms you hear very often in the same sentence, but today you will hear it many times over. Apple has quietly cut the price of both the MacBook Pro with Retina display and MacBook Air, and in the case of the MacBook Pro, the specs have been bumped, too.

The entry level 13-inch MacBook Pro with Retina display is now priced at $1,499, where as previously it was $1,699, which is a huge saving. There’s still a $1,699 model, but you get a 2.6GHz dual-core Core i5 processor and 256GB SSD for that extra $200.

Both 15-inch MBP Retina laptops have seen a spec boost. The $2,199 version now ships with a 2.4GHz quad-core Core i7 (previously it used a 2.3GHz chip) and the high-end $2,799 model has had its 2.6GHz quad-core Core i7 replaced with a 2.7GHz chip. The RAM has also been doubled from 8GB to 16GB.

MacBook Air

The MacBook Air retains its existing spec sheet as far as we can tell, but the 13-inch version with a 256GB SSD has had its price reduced by $100 to $1,399.

So if you’re in the market for a MBP or Air, you’re probably really glad you didn’t buy one last week, as you’ve now got an extra $100-$200 to spend on accessories or tweaking some of the components before visiting the checkout. These price and spec changes are available immediately, so either head down to a store or visit Apple online to pick one up.

“Somewhat surprising was the Mac Pro refrain from a number of Mac managers at the recent Macworld/iWorld Expo in San Francisco,” David Morgenstern writes for ZDNet. “They were concerned over the missing piece in the current Mac lineup: a new Mac Pro. Apple gave the multi-multicore system a minor speedbump last summer, which one content professional called a ‘non upgrade.’”

“Following the release of Apple’s new difficult-to-upgrade iMac models in late 2012, some content pros wondered whether Apple sees Thunderbolt as the only answer to professional-market concerns,” Morgenstern writes. “Instead of a new Mac Pro with an advanced bus architecture and supporting highly-multicore processors, Apple would point to the iMac, which can be expanded with Thunderbolt.”

Morgenstern writes, “Content creators want a new Mac Pro. Is Apple listening? And what is their strategy?”

Read more in the full article here.

MacDailyNews Take: Apple has already said the answer is coming very soon.

[Thanks to MacDailyNews Reader “Sarah” for the heads up.]

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