After breaking a funding record on Kickstarter last year the team behind the $99 Ouya console has been hard at work getting the tiny games console manufactured and shipped to backers. Come June, over 68,000 of them should be in the hands of Kickstarters, and a number of retailers, including Amazon, Best Buy, Gamestop, and Target, will be more than happy to sell you one.
That’s not the end of the Ouya, though. Julie Uhrman, Ouya founder and CEO, is already looking to the future and has made a bold promise: every year we will see the hardware used inside the Ouya refreshed in order to take advantage of the latest components. At the same time, the $99 price point will be kept.
The first Ouya uses a Nvidia Tegra 3 processor, but with a yearly refresh that could be replaced with a Tegra 4 twelve months after launch. Depending on prices, even the Tegra 4 may be overlooked for an even more powerful processor by then.
As the Ouya has a board that just slides out of the case, it seems likely an upgrade program will also be put in place. Existing owners could save a bit of money and just purchase the new board for their existing case rather than a whole new unit, but that’s yet to be confirmed.
Yearly updates is certainly a different approach to a gaming platform, but it’s one that will remove uncertainty for developers at least. If popular, the Ouya will be an ever-present platform, that regularly supports the latest hardware while continuing to support all games that have gone before.
As for the games and their promotion, Ouya is also taking a different approach. The app store will be curated not by sales, but through engagement. So while Angry Birds might sell millions, if a less popular game is played more regularly by its gamer base, it will appear higher in the charts on Ouya and receive more promotion. By doing this, the Ouya team will highlight games people enjoy above those that are marketed heavily and get picked up by everyone.